Forris Private Citra 8 West Jakarta:

Rapid Sales through Visual Experience

May 16 2024

Client | Ciputra

Location | West Java, Indonesia

Year | 2024

Program | Housing

We are thrilled to announce the swift success of Forris Private’s property sales! Our client’s joy mirrored ours, marking a collaborative triumph towards our shared objectives.

Tailored specifically for millennials, the initial guidelines for this residential area emphasized easy accessibility and a green environment ambiance. Our ideation process involved thorough market research, understanding the preferences of our target demographic.

Smart Homes

In the era of technological advancements, millennials exhibit changed behaviors in their daily lives, including a preference for smart home features that streamline their activities.

Amenities

Outdoor activities are essential for millennials, and post-COVID trends have seen a rise in outdoor pursuits. This aspect becomes an attractive proposition when homeowners have the option to engage in outdoor activities within the community while ensuring safety.

Affordable Homes

Understanding the increasing value of properties and the shift towards smaller living spaces, millennials favor homes that provide just the right space for comfortable living, unlike previous generations’ emphasis on larger homes.

Online Home Search

In today’s digital age, online platforms streamline information access, saving time and costs in locating suitable housing options. Our marketing strategies leverage digital platforms, offering virtual tours and animations to showcase the property’s character and value, thus reaching a wider audience.

"We believe that with technological advancements, visualizing ideas or plans becomes more experiential. This aids clients in better understanding and appreciating the real value of a concept or product, expediting their decision-making process."

We contributed to this project by delivering a comprehensive visual package that includes a range of content formats, such as still images, animations, and 360-degree virtual tours. This visual package is designed to enhance both offline and online advertising efforts, creating a cohesive and engaging experience that effectively communicates the project’s vision to a wider audience.

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