The Art of Telling Story in Silence

July 24 2024

Client | ALIEN

Location | Indonesia

Year | 2024

Program | Masterplan

In today’s game of architectural innovation, catching our client’s hearts feels tougher than ever.

Imagine everyone has a dazzling design, an out-of-the-box detail, and charming innovation ideas.
So why do many architects still struggle in stealing client’s trust?

It grabbed our team’s attention and we decided to seek a wide-angle of this issue.
Let us summarize it to you, thus you can focus on your next project strategy.

We were shocked that the problem is not in your enchanting visualization, nor the creative function of your buildings. Some might think it’s because the design doesn’t match the client’s dream.

But the real challenge lies in communication. Basic communication can lead to poor deal agreement, and vice versa. Through clear communication, you can build trust.

Then how do we stand out from the crowd?

We found that storytelling is crucial.
You should make every element of your designs able to speak your vision and strategy.

You may consider using a dynamic 3D masterplan for your next project. It can be powerful enough to deliver complex innovation in one comprehensive view even at the first sight. Plus, it can also portray your budget projection in crystal clear.

Think of how effective it would be if your impressive visualization can show the potential development before you zoom into the details. How’s your thoughts?

Want to discuss your project with us?

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