Discovering “Beachside Soul of the Sea”:

Where Sustainability Meets Luxury in Harmony

July 28 2024

Client | Alien DC

Location | Batam, Indonesia

Year | 2024

Program | Masterplan

Let us introduce you to a project that can be as valuable as The Palm Island in Dubai. Meet “Beachside ‘Soul of the Sea” for Alien Design Consultant, a harmonized blend of residential luxuriousness, bustling commercial district, and serene beachfront living in Batam, Kepulauan Riau, Indonesia.

By only using this single image, we could grab our client’s attention right away and lead them making decisions quickly even before we fully explained the design. But before we dive in, did you know that sustainability will be shaping the future of architecture?

Building with a lasting impact has become a high demand in the market nowadays. Architects and developers are even requested to manufacture integrated physical, mental, and social health construction, while being eco-friendly.

If we take a closer look, sustainability has become today’s market main guiding principle in choosing a property. Most of them put a deep consideration on their future house surroundings as it illustrates their nature-care-personality.

This phenomenon makes many architects and developers now shifting their design in meeting the market preferences to stay competitive unless our consumers will be taken by other companies.

With the Beachside ‘Soul of the Sea project, our challenge is clear: how do we make our design stand out and win our clients’ trust?

After a deep brainstorming, we chose to carefully capture all the client’s concerns in sustainability in one big charming visualization. It not only could tackle environmental issues, but also depict the social impacts right from the first time our client’s saw it.

Equipped with our strategic marketing kit, we all can empower the design and pave the way to make the pitching deck become less nerving.

Imagine if it's your design that can be this impactful. How effortless will it be to make closing deals?"

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